If you've listened to more than one or two episodes of this podcast, then you'll know we often cover the importance of developing trust, need, and desire in the sales process. In today's episode, we discuss one of the biggest reasons agents struggle in this area: the ability to have tough, authentic conversations with clients. Listen to learn why you need to have these discussions, mistakes agents make, and best practices to have these tough conversations. Visit https://liapodcast.org/ep26 for show notes and agent resources.

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