What happens when you stop chasing status and start building a family mission? 💥 In this episode of the Life Insurance Academy Podcast, Roger and Chris sit down with John & Jen Kennedy of Kennedy Wealth Strategies—a husband-and-wife team from Chattanooga who've turned life insurance, Medicare, and annuities into a family business grounded in faith, service, and legacy. You'll hear how John went from saying "no" to the industry for six years… to writing over $24K his first month, building a thriving Medicare vertical, and issuing over $5M in annuities from Jen's Medicare book alone—all while raising three kids who are in the journey with them. Along the way, the Kennedys share: 🎯 Why culture, mentorship, and aligned values matter more than high comp 💬 How to get spouse buy-in (and why peace at home is a business strategy) 🤝 The shift from status to service—and how it changed everything 💸 The simple, permission-based annuity question that opened the door to millions in production 🧭 How to cross-sell life & annuities from Medicare appointments without feeling "salesy" 🕒 Their red / yellow / green time strategy for protecting family time and building freedom 🥊 What it means to fight for your business and with your spouse instead of against them 📈 Their "irreducible minimum goals" for annuity, life, and Medicare growth If you've ever felt: Torn between family and building your business Stuck in a culture that doesn't fit your faith or values Unsure how to expand past a single product or vertical …this conversation will give you clarity, language, and a path forward. They build with their kids beside them, pray with clients in the office, and model what it looks like to build a business that funds a life, not just a lifestyle.     🔔 Subscribe to the Life Insurance Academy Podcast for more real conversations on sales, systems, culture, and building a life you're proud of. 💬 Tell us in the comments: What resonated most—spouse buy-in, culture over comp, or the permission-based annuity question? 📩 If you're an agent looking for mentorship, community, and proven systems, reach out to our team to learn more about partnering with Life Insurance Academy.

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