In today’s real estate landscape, buyers, sellers, and even agents are more confused than ever. Pricing feels unpredictable, micro-markets are shifting, foreclosure conversations are popping up in unexpected places, and most agents are still sending out fluffy marketing that does little to build trust.In this episode, Matt and Garrett break down what it really means to become the trusted advisor your clients depend on—not the reporter of outdated stats, but the source of timely insights, real conversations, and meaningful guidance.You’ll learn:Why confusion is rising for buyers, sellers, and agentsThe hidden market signals you should be watching right nowHow to gather real intel from your lender partners, inspectors, and even foreclosure attorneysWhy relying on fluff content destroys trust (and what to send instead)How to use Market Impact Reports and education-based marketing to stand apart in Why frequency matters—and how to stay top-of-mind without being annoyingThis episode gives you the mindset and tools to elevate your role from “the person who sends postcards” to the professional who helps people make smarter decisions in uncertain times.If you want deeper trust, better conversations, and more referrals—this one’s for you.

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