Ever get surprised by a friend you are close to who lists their property with another agent? We promise it's most likely not personal — even though it feels like a gut punch - it's friction!In this episode, Garrett and Matt break down the invisible roadblocks inside your business that push clients toward the “path of least resistance,” even when they genuinely want to work with you.You’ll learn:The four personality types and how each one experiences frictionHow your current onboarding process may be quietly sending people elsewhereWhy “being helpful” isn’t the same as “being easy to work with”How to remove unnecessary hurdles while still staying in controlWhat to do the moment someone mentions real estate (this is GOLD)Practical scripts, mindset shifts, and process upgrades that make you the obvious choiceWhether you’re attracting new clients, nurturing your sphere, or trying to level up referrals, this episode gives you the clarity and strategy to become the agent people naturally move toward — not around.A smoother process. Less resistance. More business.Let’s go.

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