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Listen "Chief of Staff and Communications Officer Collaboration: Real Stories of Effective Partnership"
Episode Synopsis
Tracy Van Grack and Michael Patino talk about working with a Chief of Staff, sharing real stories from startup and established companies, including how early-stage teams can build a culture of communications even with limited resources. They cover the difference between hiring internal or external communications experts, using examples like tech startups handling crisis PR and the importance of authentic messaging. The episode also touches on practical steps for establishing company narratives, handling milestones like funding rounds, and common pitfalls in brand building.Links Mentioned:Email Tracy Van GrackConnect with Tracy Van Grack on LinkedInFollow Tracy Van Grack on XConnect with Michael Patino on LinkedInEmail Michael PatinoFree Resources:Strategic Planning Checklist Chief of Staff Skills Assessment ChecklistA Day in the Life of a Chief of StaffChief of Staff Toolkit Get in Touch With Emily:Connect on LinkedInFollow on YouTubeLearn more about coaching Sign up for the newsletterClarity Call with Emily Who Am I?If we haven’t yet before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want. Time Stamps:02:52 Working with a Chief of Staff05:31 Communications Strategy for Startups07:29 Building a Communications Culture11:32 Internal vs. External Communications Resources16:59 Traits of a Good Communications Officer20:48 Onboarding Communications Resources23:12 Crisis Communications and Lessons Learned25:42 Challenges in Scaling Technology27:55 Budget and Resource Allocation30:18 Building Effective Communication Strategies35:42 The Role of Chief Communications Officers39:51 Brand Building and Storytelling47:09 The Importance of Community in Brand Building
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