Emily talks with Dela Quist about increasing email marketing engagement by varying subject lines and sending more frequent emails. Emily shares a story about a persistent salesperson to highlight the importance of staying top of mind. They also discuss Dela's extensive background in the industry and his views on open rates and effective email strategies.Links Mentioned:Connect with Dela Quist on LinkedInDela Quist's WebsiteClarity Call with EmilyFree Resources:Strategic Planning Checklist Chief of Staff Skills Assessment ChecklistA Day in the Life of a Chief of StaffChief of Staff Toolkit Get in touch with Emily:Connect on LinkedInFollow on YouTubeLearn more about coaching Sign up for the newsletterClarity Call with Emily Who Am I?If we haven’t yet before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.Time Stamps:00:33 Meet Dela Quist: Email Marketing Authority02:14 The Evolution of Email Marketing05:08 Batch and Blast vs. Personalized Emails06:59 The Power of Brand Impressions09:44 Overcoming Email Marketing Misconceptions12:11 The Economics of Email Marketing13:05 Smart Email Strategies: “Do Be Smart”18:31 Understanding Consumer Preferences20:40 Content vs. Offers in Email Marketing22:15 The Power of Email Subject Lines34:09 Engaging the Unengaged

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