Check out our partners:Powered by: No Filter Juice - https://blinkit.com/brand/no-filter/23232 | https://nofilter.com.co/Co-Powered by: Titus footwear - https://titasfootwear.com/Venue Partner: Let's Work - https://www.letswork.co.in/Growth Partner - GrowthOS - https://www.growthos.in/0:00 – Trailer  1:37 – Introductions  2:04 – Starting with Family Business  5:44 – 3 Unsexy Indian Businesses  10:49 – Diaper Industry Growth Lag  15:51 – Tackling Diaper Social Stigma  22:41 – Adult Diaper Market Size  26:04 – R&D in Diaper Making  28:39 – This Week’s New Learning  29:14 – 3 Steps to Startup  35:37 – Behind Nobel’s Ad Strategy  44:47 – How I Pick Startups  45:27 – Biggest Business Challenges Faced  48:15 – Future of Legacy Brands  54:32 – Diaper Making and Pollution  57:20 – Entrepreneurial Mindset Game  1:00:07 – Podcast Wrap-UpIn today’s episode, Kartik Johari, the passionate and insightful Vice President of Nobel Hygiene, discusses building one of India’s most impactful yet underrated businesses. Nobel Hygiene is the force behind Friends Adult Diapers, Teddyy Baby Diapers, and Raho Safe sanitary products — and Kartik is on a mission to normalize conversations around hygiene, dignity, and care.In this episode, Kartik opens up about starting in the family business and why “unsexy” industries like diapers and sanitary products are goldmines in disguise. We dive into the stigma surrounding adult diapers, how that affects market growth, and what it takes to shift public perception.He also shares insights on the emotional and strategic thinking behind their viral Radhika Apte ad campaign, how they educate people about menstruation and elderly care, and why he believes legacy brands need to reinvent or fade out.From product R&D and sustainability challenges to marketing hygiene products in a judgmental society, this conversation is full of eye-opening truths and real-world wisdom. Kartik also reveals his 3-step startup framework, his take on entrepreneurial mindset, and how he chooses businesses worth [email protected] Instagram: https://www.instagram.com/ca_devanshl...Facebook: https://www.facebook.com/profile.php?...LinkedIn: / devanshlakhani-financial-services

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