🚀 From Tier-3 Towns to Fintech Triumph | Rajesh Johnny (Co-Founder, BranchX) x Devansh LakhaniIndia’s fintech revolution often celebrates UPI, Paytm, and digital wallets—but what about the real Bharat? In this in-depth conversation, Rajesh Johnny, Co-Founder of BranchX, sits down with host Devansh Lakhani to reveal how his team is digitizing over 10,000 retailers, driving over ₹ 115 crore in revenue, and bridging the gap between the online and offline worlds in Tier 1, 2, and 3 cities.From tackling multi-lingual digital challenges to creating AI-powered POS systems that empower small shopkeepers, Rajesh shares the playbook for scaling in fragmented markets—and the lessons every founder needs to hear before building for Bharat.0:00 – Trailer0:54 – Welcome & Introduction1:52 – Bharat's Real Fintech Potential7:06 – Empowering Tier 1–3 Retailers15:27 – Building Multi-Lingual Platforms17:49 – AI-Powered POS for Retailers23:16 – Bridging Online-Offline Payments29:12 – Scaling in Bharat's Heartland31:42 – Overcoming Fintech Challenges37:52 – First 100 Customers Blueprint44:43 – MVP to Product Market Fit48:16 – Urban vs Bharat Fintech Users50:50 – Rural Consumer Misconceptions52:13 – Bharat Founders' Do's & Don'ts53:46 – Rapid Fire Round57:18 – Final [email protected] Instagram: https://www.instagram.com/ca_devanshl...Facebook: https://www.facebook.com/profile.php?...LinkedIn: / devanshlakhani-financial-services

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