Small Bytes: Unravelling The Secrets of Brand Audits

31/12/2023 7 min Episodio 22
Small Bytes: Unravelling The Secrets of Brand Audits

Listen "Small Bytes: Unravelling The Secrets of Brand Audits"

Episode Synopsis

Send us a textAn explanation of the importance of brand audits. In this episode, I describe how audits can be used to:Understand a brand's positionEvaluate customer recallAnd to identify potential issues that a business might not have noticed. I use brand audits to analyse three key areas:  External brandingInternal brandingCustomer experience The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve. It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.