Send us a textKerri-Ann Hooper on Building Smarter: Contracts, Cash Flow & Calling BS on Industry NormsThis episode is for anyone who's ever looked at a building contract and thought: Wait, where did that charge come from?I’m joined by Kerri-Ann Hooper — straight-talker, industry shaker, and founder of a building company doing things differently.We get into:The sneaky stuff hidden in building contracts (and how to spot it)Why COVID didn’t just shake up timelines — it reshaped trustWhat real estate taught her about branding, perception, and backing yourselfHow social media actually works for builders (hint: it’s not just before-and-after shots)And why building a brand with intention matters just as much as bricks and mortarKerri-Ann’s story is packed with real-life lessons — from overcoming financial hits to navigating unrealistic design expectations and championing transparency in an industry that’s not known for it.Whether you’re in the game or on the tools, this convo is a blueprint for building better — businesses, brands, and homes.Episode Highlights:00:00 – Office Christmas Party Recap00:57 – Meet Kerri-Ann: A Disruptor with Purpose01:40 – Making Waves at a Networking Event02:23 – Branding That’s Built to Last07:44 – Real Talk on Industry Challenges13:12 – The COVID Fallout16:05 – Resilience in Action22:01 – The Block vs. Reality24:30 – Champagne Tastes on a Bunnings Budget24:50 – Picking Colours That Rent, Not Just Impress26:02 – How TV Trends Skew Real Life27:43 – What’s Next for the Aussie Building Scene28:50 – Energy Efficiency & Government Red Tape29:48 – Prefab Homes and Smarter Living30:29 – Why the Housing Crisis Isn’t Just About Houses35:59 – Relationship-Driven Business41:24 – How to Nail Social Media When You’re in the Trade45:25 – Wrap-Up & Takeaways

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