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Listen "Nedbank Greenbacks delights its clients through bank-wide loyalty (#705)"
Episode Synopsis
This episode is also available in video format on www.Loyalty.TV and on our Youtube channel. South Africa is home to one of the world’s most mature and competitive loyalty markets, particularly in retail banking. In this episode, Dharmesh Bhana, Executive of Loyalty & Rewards at Nedbank shares the 20-year evolution of the Greenbacks programme,its transformation into a bank-wide loyalty initiative, and how it has been performing since its latest re-launch early last year.Hosted by Amanda Cromhout Show Notes:1) Dharmesh Bhana2) Nedbank3) Greenbacks programme4) The Remarkable Rocket 5)#120: Innovative Ideas Driving Banking Loyalty in South Africa
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