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Listen "#168: Shell Shares Key Insights for it's award-winning UK & China Programmes (Show Summary)"
Episode Synopsis
As one of the world's largest retailers, Shell is a well-known for its fuel stations and increasingly its convenience stores around the world, and it operates loyalty programmes in twenty-one of the countries it trades in.With this global perspective, it was fascinating to chat with Pavel Los, Shell's Global Loyalty Manager about their latest launch in the UK market - a points-free programme called Go+, as well as their strategy in China and his view on loyalty coalitions.This short show summarises everything I learnt from this episode of Let's Talk Loyalty.Show Notes:1) Pavel Los - Global Loyalty Manager Shell2) Shell Go+ - Shell's UK Loyalty Programme3) Shell Clubsmart - China4) Let's Talk Loyalty Episode 53 - Interview with Pavel Los, Shell
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