On this episode of Let’s Talk a Little Shop, Stephanie talks to Derek Gaskins, the Chief Marketing Officer of Yesway, one of the fastest-growing convenience stores in the United States with over 400 stores. They discuss:2:49: Trends in convenience retail. People are realizing that convenience retail is recession proof. 3:21: Convenience stores take on the communities they serve. 5:39: How Yesway was built and why the company is succeeding. 7:30: The strategic pillars that their brand is built on. 8:00: Loyalty, food, and private labels on food items are what have driven Yesway’s success. 50%+ of their goods are private label. 9:40: Perceptions and equitable pricing in private label models11:00: Creating products that your customers can only get from you. 13:00: You must continually reinvest into your retail brand and the communities you serve. 15:10: How Yesway supported their employees during COVID. 16:50: How Yesway lifts their staff up and encourages them to take care of themselves and their families. 17:10: DEI, vulnerability, and being transparent. 18:26: Positive company culture comes from encouraging results oriented work versus micromanaging and traditional benchmarks of success. 20:00: When you empower people, and enable them to make decisions, you both win. To learn more about retail buying opportunities and attending ASD, visit our website where you can register for FREE.

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