Season 3 of Let’s Talk a Little Shop is here! This season, your host is Emilie Lewis, the VP of Marketing for ASD Market Week. At ASD, our team sees that the retail landscape is changing. So for Season 3 of Let’s Talk a Little Shop we wanted to focus on “What’s Important.” The next 10 episodes are dedicated to discussing what is happening retail business, trade shows, and the events now, and what’s important to focus on. In this episode, Emilie interviews David Levich of Sun-Staches on how he built a retail brand based on fun, connection, and conversation. David shares his brand’s origin story, what it was like to build a company on less than $500, how he learned to embrace failure and success, and so much more. Listen or watch as Emilie and David’s conversation that talks about: How David’s Childhood Experiences Inspired Him to Become an EntrepreneurDavid’s Biggest Fear Was Being Broke; How He Overcame Negative Money StoriesSeasonal Sales Require Creative Marketing and Sales TacticsSun-Staches’ Origin Story; Hollywood and Hip Hop Shaped the BrandHow to Pivot Your Business in a RecessionOffering 10,000 Pairs of Kanye West’s Shutter Shades to Claire’s for FreeDavid’ Wife Demanded He Answer the Open Casting Call for Shark Tank Experience The Shark Tank Process took 10 Years, not 10 MinutesDaymond John Chose to Them over Mark CubanDaymond Trusted David to Build the Company; Not Micromanaging Was Critical to their SuccessYour Business Needs Values; Moral and Ethics are Not NegotiableYou Have to Take Care of Your Customers, Vendors, and EmployeesThe Balance of Success and Failure; You Win Some, You Lose SomeTaking Calculated Risks in 2024In Financially Risky Times, Look at Impulse, Price Sensitive and Best Sellers to Drive Merchandise SalesIt Takes Years to Develop a Business; You Can’t Just Do One ASD Show, You Must Invest in at Least 4 Shows (2 Years)ASD is an Order Writing Show, You Diversify Your Distribution and Types of AccountsNo Matter How Great the Digital Landscape is, Face to Face Interaction and Seeing Products is Critical to RetailStarting with $200, eBay and Putting in the TimeBelieve in Your Product or Store, You Can Find Success If You Have Brick and Mortar, You Need Great Customer ExperienceIf You Go Online, You Need to Learn to Talk to and Entertain Your CustomerBecome a Part of ASD Market WeekTo learn more about retail buying opportunities and attending ASD, visit our website where you can register for free. Subscribe to Our PodcastLet’s Talk a Little Shop is available wherever you listen to podcasts. Watch and listen on Spotify, Apple, iHeart Radio, Amazon Music, or

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