Experiential marketing is a field of marketing that seeks to engage consumers with a brand by gaining their attention through interactive, creative, or unexpected elements to forge emotional connections and make memories. Experiential marketing campaigns are called “brand activations” when put into practice.
MRA is a leader in experiential mobile marketing, creating custom mobile tours and designing vehicle solutions to fit our clients’ needs in the Business to Business, Consumer Events, and Educational Outreach arenas. We provide turnkey services for clients seeking to deliver fully branded experiential tours to grow brand awareness, drive sales, and generate media exposure. From our headquarters in metro Detroit, we provide a variety of vehicle options; manufacturing and design services; logistics oversight; marketing and PR expertise; and complete tour management resulting in innovative and unforgettable experiential exhibits. Personalized service and team collaboration with companies and their agencies is our specialty. Frank Mancina is the Director of Partnerships Canada at MRA Mobile Experiential, and he joined me this week to tell me more.
For more information: https://www.gomra.com/
LinkedIn: @FrankMancina
Twitter: @MRAmobiletours

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