#76 The crucial role of comms in mergers and acquisitions

18/07/2024 19 min Temporada 1 Episodio 76
#76 The crucial role of comms in mergers and acquisitions

Listen "#76 The crucial role of comms in mergers and acquisitions"

Episode Synopsis

In this episode of the Less Chatter, More Matter podcast, we’re diving head-first into the critical role of communications during mergers and acquisitions (M&As). Why, you ask? Because if you’ve never had to find out your workplace has been sold via a media announcement on a social media platform - have you ever really lived?Unfortunately, this is not uncommon - which is why this episode outlines the potential chaos and consequences of poor communication surrounding an M&A while providing a comprehensive guide on how to. do the exact opposite: manage your comms effectively throughout the M&A process. Some of our key topics include initial preparation, stakeholder mapping, scenario planning, developing key messages, executing a tactical plan, and maintaining long-term communication efforts post-merger. For the rest? Well, you’ll have to tune in to find out!Links mentioned in this episode:Template packsEpisode 14: Know the difference between a comms strategy and a comms planWorkshops and trainingChange Isn't Hard! Mel's bookSign up here to the fortnightly mail out of free resources!Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question

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