From Concept to Practice: Operationalizing New Tech in Law Firms With Pete Terryn   In this episode of Legal Marketing Radio, Pete Terryn, Director of Operations at New Wave Technology Partners, discusses the integration of AI in law firms. Pete, who co-founded the West Michigan AI Lab and co-hosts the podcast AI Lab Unfiltered, details his personal journey with AI, practical applications, and the importance of having an AI champion. He emphasizes that AI is accessible even for non-experts, and shares valuable insights on implementing AI while ensuring data security and proper usage policies. The conversation touches on various AI platforms, including Perplexity, Claude, and Google Gemini, and the need for broad organizational training to improve AI adoption.   00:00 Introduction to Legal Marketing Radio 00:05 Meet Pete Terryn: AI Enthusiast and Community Leader 00:56 The Evolution and Operationalization of AI 01:46 Pete's Journey into AI 03:26 Implementing AI in Organizations 08:09 Successful AI Use Cases and Policies 16:32 AI Tools and Platforms 21:46 The Future of AI and Final Thoughts 25:38 Conclusion and Farewell

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