In this episode of Legal Marketing Radio, Chip LaFleur from LaFleur Marketing speaks with Jeremy Poock, Principal at Senior Attorney Match. They delve into exit strategies for lawyers looking to transition their firms and explore the complexities in valuing law firms. Jeremy shares insights on designing succession plans, the importance of digital marketing, and the distinctions between Law Firm Sales 1.0 and 2.0. They also discuss the challenges and opportunities for senior attorneys in transferring their practice to younger, growing firms. Jeremy emphasizes the importance of embracing digital tools and creating a substantial pipeline for future valuations. Tune in to understand how to maximize the value of a law firm and plan a strategic exit.   00:00 Introduction to Legal Marketing Radio 00:03 Meet Jeremy Pook: Principal at Senior Attorney Match 00:09 Understanding Law Firm Valuation 01:32 Jeremy's Background and the Birth of Senior Attorney Match 03:29 The Process of Valuing and Selling a Law Firm 06:23 Impact of Digital Transformation on Law Firm Sales 08:42 Law Firm Sales 2.0: Building Brand Value 16:21 Strategies for Maximizing Law Firm Valuation 20:24 The Importance of Early Planning for Lawyers 24:01 Conclusion and Final Thoughts

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