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Listen "Increasing engagement in learning with Bianca Baumann - No. 74"
Episode Synopsis
In this interview, Bianca Baumann talks about how marketers design engaging experiences and what L&D can learn from these strategies.
She summarises the key strategies as being:
focusing on emotional impact
communicating visually
engaging writing
The interview explores each of these strategies in more depth.
Useful links on marketing and learning
Find out more about Bianca
Download Bianca Baumann’s Little Black Book of Marketing and L&D
The two sites Bianca suggests as a way to learn more about marketing are Content Marketing Institute and MarketingProfs
She summarises the key strategies as being:
focusing on emotional impact
communicating visually
engaging writing
The interview explores each of these strategies in more depth.
Useful links on marketing and learning
Find out more about Bianca
Download Bianca Baumann’s Little Black Book of Marketing and L&D
The two sites Bianca suggests as a way to learn more about marketing are Content Marketing Institute and MarketingProfs
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