Three out of four first-time attendees never return. Not because the art isn’t strong, but because the follow-up isn’t built for loyalty. Most arts & cultural organizations are investing in acquisition, but losing the retention game where it matters most: right after the first visit.In this episode, we explore why timing trumps intention, where most post-show strategies fall short, and how small shifts in behavior can drive long-term impact. If you're ready to increase the number of your first-time attendees that come back, this is the conversation to start with.Key takeaways you can act on:Why the “second date” is the most important moment in retention strategyHow recency shapes return behaviorCommon mistakes organizations make in post-show follow-upThe difference between audience experience vs. organizational workflowSimple, actionable tactics to turn first-time visitors into repeat attendees For more insights, past episodes, and to sign up for our newsletter, visit trgarts.com/leadingtheway Contact Info:  Email [email protected] 

Ver todos los episodios