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Listen "7 Lessons On Understanding Your Audience (To Do Your Best L&D) | L&D Disrupt #71"
Episode Synopsis
A good understanding of your audience is the best platform for success.
Whatever industry you’re in! But what does that look like in L&D?
Anita Anthonj, Founder and CEO at Talaera, works with lots of L&D teams and joined us to share her best lessons on getting this right.
With lessons on the difference between top-down and bottom-up initiatives, getting your message right, prioritising to deliver commercial impact and much more.
How to connect:
Learn more about HowNow: https://hubs.la/Q02Cbv6x0
Learn more about Talaera: https://www.talaera.com/
Connect with Anita: https://www.linkedin.com/in/anitaanthonj/ Connect With Gary: https://www.linkedin.com/in/gary-stringer-copywriter/
Timestamps
0:00 Intro
2:01 Why understanding your audience matters
6:29 Is this a bottom-up or top-down issue?
14:14 Commercial and business strategies
20:25 How can small teams prioritise?
26:52 Working with vendors and setting expectations
32:03 How does the audience want the message?
38:24 Common traits of teams that do well
42:15 Empathy for your audience
Whatever industry you’re in! But what does that look like in L&D?
Anita Anthonj, Founder and CEO at Talaera, works with lots of L&D teams and joined us to share her best lessons on getting this right.
With lessons on the difference between top-down and bottom-up initiatives, getting your message right, prioritising to deliver commercial impact and much more.
How to connect:
Learn more about HowNow: https://hubs.la/Q02Cbv6x0
Learn more about Talaera: https://www.talaera.com/
Connect with Anita: https://www.linkedin.com/in/anitaanthonj/ Connect With Gary: https://www.linkedin.com/in/gary-stringer-copywriter/
Timestamps
0:00 Intro
2:01 Why understanding your audience matters
6:29 Is this a bottom-up or top-down issue?
14:14 Commercial and business strategies
20:25 How can small teams prioritise?
26:52 Working with vendors and setting expectations
32:03 How does the audience want the message?
38:24 Common traits of teams that do well
42:15 Empathy for your audience
More episodes of the podcast L&D Disrupt
Beyond the Algorithm: Why the Future of Learning Is Still Human | L&D Disrupt | Episode 96
19/10/2025
Talent in Times of Change: Aligning People and Business for Success | L&D Disrupt | Episode 94
22/09/2025
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