Behavioral targeting allows advertisers to identify our consumer practices so that they can tailor ads to our precise interests. They argue that this technology increases efficiency, saves money, and reduces advertising bloat because we won’t be bombarded with commercial messages for products we don’t want. On the other hand, critics of this practice argue that we’re “making a deal with the devil” because we’re giving companies access to our personal behaviors.
What are your opinions on the ethical dilemma now being faced with target marketing, especially with social media marketing?
Listen to the background, tasks, expectations and grading criteria.

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