Tina Thompson, co-founder of Seniq, joins us to talk about the deeply intentional process behind launching a new kind of outdoor apparel brand. From obsessing over product development to creating grassroots buzz without paid influencers, Tina shares the highs, lows, and learnings from Seniq’s first year in business.Topics We Cover:The origin story of Seniq and what makes it differentPrioritizing product over marketing—and why that’s workingBuilding relationships instead of transactions with early customers and ambassadorsThe emotional toll and self-discovery of being a founderThe role of strategic partners and angel investorsWhat's next for Seniq’s product expansion and retail growthLinks:SeniqSeniq Ski Collection launch videoTina's blog post - Advice Worth Ignoring: Building a Startup on Gut InstinctsAnna Wintour's MasterclassFounders Podcast about Todd Graves of Raising CanesThe KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia.#koreoutdoors #craftgearfromhere

Ver todos los episodios