Pete Day of Mosko Moto reveals what it takes to build a premium adventure motorcycle gear brand from the ground up. He explains why product quality is the foundation of everything, how they design for hardcore users who demand maximum utility, and the balance between innovation and accessibility. Pete shares insights on maintaining premium status while staying within reach of working riders, building community through 50+ annual events and multi-day riding experiences, and growing his Instagram to 90K+ followers. The conversation ends with Pete's definition of success and why the interesting path beats the efficient one every time.A few topics from the episode:The product-first philosophy: "Nobody wants to be in your community if your product sucks"Designing for hardcore users: maximizing utility for riders who push gear to its limitsThe danger of detaching into an "ivory tower" of premium pricing and exotic materialsWhy Mosko attends 50+ events annually and hosts multi-day riding and camping experienGrowing a personal Instagram following to 90K+ while staying authentic to the sportLinksMosko MotoPete's Instagram @moskopeteKuiu Purple Cow by Seth GodinDusty Lizard campoutFor more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/The KORE Outdoors Podcast is supported by the Province of British Columbia.

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