On November 19 Amazon.com CEO Jeff Bezos announced the launch of an e-book device called Kindle. It weighs 10.3 ounces costs $399 and can be used without a computer offering instead a free high-speed wireless data network from Sprint. Users can download books in less than 60 seconds as well as newspapers magazines and blogs (for a fee). The device uses an eye-friendly screen and lets readers increase the type size as needed. Will it be a hit even though most other e-book efforts have been unsuccessful? We asked marketing professor Peter Fader Don Huesman senior director of information technology and management professor Dan Raff to give us their reviews. Hosted on Acast. See acast.com/privacy for more information.

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