Wharton Marketing Matters: Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

Knowledge at Wharton
20/11/2025 29 min
Wharton Marketing Matters: Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

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Episode Synopsis

Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape. Hosted on Acast. See acast.com/privacy for more information.

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