Pip and Phelan are going to talk about how to optimize Google ads. After you create a campaign, you have to optimize it. Many people think that you can just create Google ads account in a campaign...
0:00 - Intro....
2:27- What does it mean to optimize Google ads.
4:47 - How we do Optimize.
7:40 - What is Google Optimize?
11:40 - Using Quality Score. 
17:00 - Keyword Strategies for Optimizing.
18:49 - How Display Campaigns Help In Optimization. 
23:04 - Cost Per Acquisition and Lifetime Value. 
24:42 - Additional Tools for Optimizing.
26:46 - How to Find Quality Score.
 
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