"Welcome back to our podcast! Today, Pip and Rina dive deep into How artificial intelligence (AI) is fundamentally reshaping search engines (like Google), social media platforms (like TikTok, Meta), and how marketers must adapt SEO, content, and engagement strategies to stay relevant. This episode is essential for anyone looking to stay ahead in the digital marketing game.
00:00 - Introduction & Overview01:00 - AI’s Role in Search + Social10:00 - Semantic SEO, Context & Resident Knowledge15:00 - Social Media Shifts: Friend Graph20:00 - TikTok Search, Platform Strategy & AI Indexing26:00 - AI for Competitive Research & Long-Term Strategy27:01 - Community, Platform Fragmentation & Final Thoughts
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