Blake Norton, co-founder of Blue Form Media, shares his journey from military service to podcasting entrepreneur, revealing how his team-oriented mindset shaped his business approach. His candid discussion illuminates the challenges and rewards of building a media company with his wife Mallory while exploring the long-term value proposition of professional podcasting.• Transitioned from Marine Corps infantry to sales before finding his entrepreneurial path• Discovered that environment shapes discipline and success through military and door-to-door sales experiences• Co-founded Blue Form Media with his wife Mallory, turning their home into podcast studios before eventually expanding• Manages approximately 14 different podcasts with a team of six employees• Views podcasting as "growing an orchard" for clients—a long-term investment that produces organic leads and brand recognition• Challenges hustle culture's absolutist thinking by advocating for work-life balance and different paths to success• Recently moved to a commercial studio space with enhanced capabilities for photography, videography, and production• Plans to expand services to potentially collaborate with major productions in St. GeorgeIf you're thinking about starting a podcast or need consulting on content strategy, check out Blue Form Media. They're also developing simplified solutions for Kiln members, coming in the next few months.More about Blue Form Media:https://blueformmedia.com/More about Kiln:https://kiln.com/

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