Josh Taylor, founder of ProductEvo, reveals the crucial middle step most entrepreneurs miss between having a great idea and bringing a successful product to market. We explore how proper product development methodology transforms companies by helping them avoid costly mistakes and create products that actually sell.• The danger of jumping straight from idea to production without market validation• Why personal experience with the problem you're solving is critical for product success• How entrepreneurs often lose touch with their market as they grow their businesses• The complex post-design process that turns concepts into manufacturable products• Real-world success stories including Blender Bottle, Yakima, and Blendtec• A new product coaching program to help early-stage entrepreneurs avoid $30,000 mistakes• The value of entrepreneurial communities like Kiln for fostering innovationSubscribe to Kiln Conversations for more interesting talks with successful business owners and entrepreneurs.

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