Kene “Sparky” joins me for a conversation about the business of music in Nigeria. We break down how to manage talent, why consistency beats hype, the opportunities in Abuja’s sound, and why unemployment may not even exist.From Lagos vs. Abuja debates to the gaps in artist development, this podcast episode breaks down how young managers and creatives are rewriting the playbook. We cover collaboration, funding struggles, content strategy, and the truth about building a career without waiting for record labels. Watch if you want insights into Nigeria’s next big creative hub.

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