Shalya Twit talks about her own lifestyle as an experienced agent in Sarasota Florida where the competition is very high. Shayla discuses the importance of marketing and advertising in real-estate and how experienced agents should source the business. Shayla also discusses what makes her stand out as an agent.



If you’d prefer to watch this interview, click here to view on YouTube!



Shayla Twit can be reached at [email protected] and +1 941-544-7690.



This episode is brought to you by Real Geeks.











Transcript



D.J. Paris 0:00How do you break into the luxury market? Well, we're going to talk to a top producer today who did exactly that. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show



Hello and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris I am your guide and host through the show and in just a moment. We're going to be speaking with top producer Shayla twit but before we get to Shayla, just a couple of quick reminders. First, please tell a friend about this episode. If you find value in it. Think of one other Realtor in your office that could benefit from hearing from shaylen Also, please consider also sponsz That's not to say sponsor our sponsors but just support our sponsors check out their products and services. We are huge fans of our sponsors. They're the reason we can keep doing these episodes. So please consider investing in their services. Every sponsor that we have, we are huge fans of and their products and services should be able to help you grow your business this year. Okay, enough of that. Let's get to the main event my conversation with Shayla to it.



Today on the show our guest is Shayla twit. She's a luxury agent with Coldwell Banker in Sarasota, Florida. Let me tell you more about Shayla Shayla is has been selling real estate in sunny Sarasota, Florida since 2002. Specializing in luxury and waterfront real estate in the Sarasota man Manatee and Charlotte County areas she prides herself on her high touch and artfully curated concierge style originally from Stevens Point Wisconsin. She also hails from U W. SP with a business and a French degrees. She comes from a large family many of which are entrepreneurs as well whether extra time she will either be in the gym, playing with her two dogs and or cat or quite possibly volunteering with a fabulous team at the Humane Society at Lakewood Ranch to learn all things Shayla please visit her website Sarasota real estate sold.com Let me say that again, Sarasota real estate sold.com We'll have links to that in the show notes welcome Shayla. Welcome.



Shayla Twit 3:47Hi, thank you so much. Say to talk to you, TJ,



D.J. Paris 3:51I'm excited to talk to you as well. We were Shayla and I were talking just before the show about I love Sarasota. So I am. So like, in my mind, I'm sitting next to you soaking up some of the the warmth of Florida right now. It is currently 11 degrees. No, I'm sorry. It is yes, it is. 11 degrees here in Chicago. It is sunny, but very, very cold. So appreciate. You're probably having a warmer day than me.



Shayla Twit 4:23I'll try to bring some warmth, your way. We say



D.J. Paris 4:27love it. If you have you've really done some super impressive things. I always like to start at the beginning of the journey, because so many of our audience really wants to know, you know how you got started, and then how you continued to evolve throughout your business. So how did you get into real estate?



Shayla Twit 4:48Well, I went I didn't go to college to become a realtor. I went and I got my business degree and I came down to Sarasota home of the Ringling circus So yeah, it's a circus. All right. And my younger brother was here. I never knew anything about Sarasota and my younger brother who was going to bring late art school, which is a really prestigious art school, by the way. We didn't know anything about I didn't know anything about it only because my brother was here. And so he landed here, I came down right after college. And because nothing was really kind of working out that calm, we just apply for any jobs, you know? Sure. And nothing was exciting me anyway. And so I just, I had never been to Sarasota. I packed up my 19 Anyone read Oldsmobile, okay, I don't even know how she made it all down here now. But I came, I moved right in with him, which was so nice to have a place and of course, with my brother and moved in with him. And within the first six months, I kind of was figuring my life out, I got a little job at Outback waiting tables. God knows I didn't go to school for that. But it was an interim job. And everywhere we went, everybody, the whole conversation evolved around real estate. And so I just thought, like, I think I would do well at it, I would enjoy it, and Excel and just have fun with it. So I ended up just getting into it right away within the first six months of living here.



D.J. Paris 6:19Wow, that is, that's quite a quite a jump. And also to like, Florida has the most number of Realtors per capita of any state. So there's tremendous competition out there.



Shayla Twit 6:33I think I read somewhere as of, I think 2020, there were 195,000 in the state, which is insane. It's insane.



D.J. Paris 6:42It is. It is like, I think it was something like every fifth person in Florida has their real estate license or something like that,



Shayla Twit 6:51you know, that's gonna change, you're coming up now. But I think you know, a lot of that too, is the people that are part time or they just do it here and there or sell to their family. So we got a lot of those. And then it's and then it's like you have that population. And then you have the population that actually makes a living and then you have the top one percenters. I mean, there's other categories in between, but just to generalize.



D.J. Paris 7:15Yeah, no, I think you're right, we're starting to see here in Chicago, a mass exodus of the agents who are the onesie twosie, you know, do a couple deals a year, we're starting to see them exit the industry, which should be, I think, good news for a lot of our listeners. It's also good news for us, because we have a holding company. So those agents transfer over into a holding company a lot of times to keep their license active. But the bottom line is there are people leaving the industry, and I think that will actually be be beneficial to existing agents, who are, you know, more full time or are really wanting to step on the gas in their business? Are you seeing that trend as well.



Shayla Twit 8:02Um, I'm feeling it. I feel like it's right now as we sit here, and we're recording this early February. So it's dated, but 2023. But it's kind of an interim time right now. I feel like so like showings are down, even for me, and I've got a, you know, I'll get some listings. And so I can only imagine for a new agent, they're probably feeling that exponentially. And so you can't help but think that that's going to ultimately, you know, affect them financially. And I'm feeling the buzz around, you know, our office even. And we are in a tough office, we do have some new agents there. And the buzz around the community, because I have a big, you know, I keep my hand on the pulse within the community and my colleagues and just the talk about town. And, you know, there's only so much business to go around. And I think with agents exiting exit is seeing how everyone put it, that the cream will rise to the top and that sellers if they're smart, knowing that their properties will take longer in the market. Now they're gonna want the full service ages now. They're gonna want the full marketing package marketing and advertising matter. And so if we don't have that experience, especially if you're new in the last two years, you don't know what you don't know. You know?



D.J. Paris 9:22Yeah, I think you just said a lot of really great things. I think you're right now is the time to you know, if you are, if any of our listeners out there are wanting to really, you know, attract more sellers. This is the year to get your marketing packets, your listing presentations on point. You know, there's a ton of services that can help you do this, but realize that right now, of course listings are there's a lot of competition for listings. So if you are going up against other teams will first of all, maybe consider joining the team, right? So, you know, if you want to be a big player in your local market, find out who the teams are that are capturing this business. And you know, take a look and see what are their marketing materials look like? What what are their listings, they're willing



Shayla Twit 10:17to share. That was the That's gold. I mean, if I were a new agent,

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