Why Life is Unfair to DTC Brands—And How to Overcome It

06/01/2025 6 min
Why Life is Unfair to DTC Brands—And How to Overcome It

Listen "Why Life is Unfair to DTC Brands—And How to Overcome It"

Episode Synopsis

Why do so many Direct-to-Consumer (DTC) brands struggle to grow despite acquiring new customers? Growing a DTC brand sounds simple in theory—you acquire customers, get them to buy again, and scale. But in practice, the biggest challenge isn't acquisition… it's retention. In this video, Fred Peuch, founder of keenalytix.com, explains why 50-80% of customers ...
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