Buyer’s are tired, frustrated and want to make a purchase decision, but they need help making sense of all the information and processes internally and externally.Guiding them, being a sherpa, helping them confidently make a decision is our role. Being empathetic to their situation of overwhelm and validating their feelings goes a long way.Connect with them to build trust, show your true desire to help over your desire to pitch and close the deal.Tune in where world renowned researcher, co-author of The Challenger Sale and The Challenger Customer and now Global Head of Research at Ecosystems Brent Adamson shares his knowledge and experience. He dives in  to what we should be doing as sales professionals to create a memorable experience for our buyers and the various dimensions to understand to align our solutionBrent's bio:"Brent Adamson is a world-renowned researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry-changing The Challenger Sale and The Challenger Customer. He is also a frequent contributor to the Harvard Business Review, featuring his recent articles, “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.” Passionate about “productive disruption,” Brent served as the “chief storyteller” for CEB, now Gartner’s, sales, marketing, and customer service practices, from 2003 to 2022, where he introduced industry-leading concepts such as Buyer Enablement, Sense-Making, and Customer Decision Confidence." (https://ecosystems.io/leadership/)Brent Adamson Shownotes00:49 Introducing Brent Adamson04:35 Welcome Brent!05:29 The Big picture: Buyer's Journey08:03 Navigating Systems10:10 "Socratic Guidance"11:48 Co-Creation, Intent, and Buy-In13:16 "As Diversity Increases, So Does Dysfunction"13:56 Brent's Breakdown15:11 Acknowledging Problems and Prioritizing Needs18:40 Adding Complexity and 5 Dimensons24:02 Leading with Understanding: Where are Buyers At?26:00 Empathy30:40 Guiding the Buyer 33:01 Expedient36:15 Reciprocity39:02 Leading with Ourselves: Acceptance and Insecurity42:36 Connecting to Your Purpose & Aligning Incentives46:30 Disarming and "Others-focused"47:22 Setting Yourself Apart: Show Up As A Human Being50:15 The Human Element: Showing Up with Your True Authentic Self52:45 Get In Touch with BrentGet In Touch with Brent AdamsonBrent's LinkedIn: https://www.linkedin.com/in/brentadamson/ Ecosystems.io:https://ecosystems.io/Email Brent: [email protected] more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

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