Join us for this week’s episode of the K2 Sales Podcast, featuring special guest Will Allred, co-founder of Lavender.ai. Want to learn how to build meaningful connections via email with buyers?Enhance and improve old techniques and methods? Are your subject lines 2 words and boring? Or do they set off the sales radar, You are about to be pitched.Are they 11 seconds or less to read?Are they written at the level of a grade 5?Are you using non-assumptive language to de-risk the exchange?We go over all of that and much more on this week’s episode of the K2 Sales Podcast. Thank you for watching and see you next week!01:08 Introducing Will Allred & The Origins of Lavender 02:50 Emails are like Golf04:01 Engaging, Redefining, And Readjusting Your Approach And Call To Action05:20 The Buyer’s Perspective And The Importance Of Clarity07:04 Considering Your Buyer: How Is Your Message Being Received?08:00 Observations And Challenges: Show That You’ve Done The Homework11:20 Writing At A Fifth Grade Reading Level: Writing With A Framework16:07 Credibility, Cold Emails, and Showcasing Your Logic18:12 Camouflaging Your Emails: The ‘Internal’ Look & Mental Spam Filter23:20 Subject: The Most Important Aspect Of An Email?24:45 Preview Text: In The View Of Your Reader26:02 Outbound Emails & Personalization29:45 Binary Questions & ‘Nudge Theory’33:07 Looking At The Data36:58 Logic & Leaning Into Emotions40:01 Cold Emails: Creating a Safe Space42:36 Credibility, Logos, and Speaking to the Client’s Needs45:55 Reminding The Client Why You Are There48:25 Revisiting “Not Right Nows”53:25 Get In Touch With WillGet In Touch With WillWill’s LinkedIn: Will Allred - Co-Founder & COO - Lavender | LinkedInhttps://www.linkedin.com › williamallredEmail Will: [email protected] Lavender’s Site: https://www.lavender.ai For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

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