Most organizations are focusing on their sales process, activities to execute  at each stage, an inward look. Have you considering what it is like for your buyer to do business with you?Can you tap in to their mind and ask yourself where can I remove friction? How can I speed up the process? Am I meeting them where they are or taking them on a self fulfilled detour?Tune in to my conversation with Jake Dunlap on The K2 Sales Podcast where he shares the future of sales and how we can reverse engineer our process  to align with the  experience our buyers are looking for.20:57 Adapting to the Changing Sales Landscape23:37 Advice for Sales Leaders27:17 Becoming “Other’s Focused”32:09 The Importance of the Discovery and the Sales Process25:02 Borrowing Best Practices35:46 “Be the Idiot in the Room”38:03 Embrace the Technology41:56 Leveraging LinkedIn53:51 Importance of Leadership videoJake’s Contact InformationJake’s Website - https://www.jakedunlap.com/Skaled - https://skaled.comLinkedIn - https://www.linkedin.com/in/jakedunlap/If you are interested in joining our sales community and receive biweekly newsletter please sign up here https://www.k2perform.com/resources/blogTo learn more about Karen connect with her on LinkedIn  https://www.linkedin.com/in/karen-kelly-sales-trainer-/If you have any suggestions for guests or topics on the K2 Sales podcast please contact [email protected] more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

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