In the fast-paced world of dental marketing, what actually works? Hint: it starts with your time and your truth.
In this episode of the Just DeW It podcast, Anne Duffy sits down with her friend and advisory board member, Kristie Boltz, a powerhouse Chief Marketing Officer, strategist, and passionate philanthropist redefining dental industry norms. Kristie opens up about her unconventional path (from teaching math to shaping powerhouse dental practices) by cultivating marketing cultures that boost results without burnout. She shares hard-won lessons on how teams can implement smart, simple strategies with clarity, revealing why time is a dental practice’s greatest marketing asset.
But it doesn’t stop at business success; Kristie and Anne dive into the deeper impact of weaving passion and purpose into your professional journey. Kristie pulls back the curtain on her philanthropic mission with the Challenged Athletes Foundation, demonstrating that true giving starts with willingness, not wealth. Their candid conversation encourages dental professionals to blend their work and personal passions, embrace authenticity, and create genuine, lasting impact far beyond the office walls.
What You'll Learn in This Episode:

How to build a marketing-driven culture in your dental practice
Practical ways to measure and maximize your marketing ROI
Why “time” is your most valuable marketing currency
The keys to consistent, authentic, team-based marketing success
Strategies to avoid team overwhelm while executing big ideas
Insights into integrating philanthropy with your professional life
Why willingness matters more than wealth in meaningful giving
Steps to connect your workplace with your greater purpose
Ideas for bringing authenticity to your leadership and brand

Tune in now to discover how authenticity and purpose can ignite both your marketing and your mission!
Learn More About Kristie Boltz Here!
Website: mydentalcmo.com
Challenged Athletes Foundation: give.challengedathletes.org/participants/Kristie-Boltz
Don't Forget to Sign Up for the Next DeW Retreat!
7th Annual DeW Life Retreat November 13-15, 2025 Charlotte, NC
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Join the DeW Life movement by becoming a member using this link.Join the Dental Entrepreneur movement by becoming a member using this link.Read the most recent edition of DeW Life Magazine here.Just DeW It Podcast is the official podcast of Dental Entrepreneur Women (DeW), founded by Anne Duffy, RDH. The mission of DeW is to inspire, highlight, empower, and connect all women in dentistry. To join the movement or to learn more, please visit dew.life. Together, we can DeW amazing things!
References:
Events:DeW Retreat 2025Nike Women’s MarathonDress for Success Benefit Program (At the DeW Retreat)
Organizations:IronmanNBCSacramento State UniversityThe Wall Street Journal
People:Katherine Eitel BeltSarah ReinertsenBill GatesJeff Bezos
Tools:CliftonStrengths Test

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