What if there was a way to keep your dental practice thriving and your patients loyal, without the headache of dental insurance?
In this episode, Anne Duffy sits down with Katie Franklin, a passionate dental entrepreneur and former dental office manager, to tackle a topic reshaping dentistry: dental membership plans. Katie shares her firsthand journey through the maze of insurance paperwork, detailing her moment of revelation when Dr. Charles Blair introduced her to the idea of membership plans. Early adopters since 2012, Katie and her team witnessed the transformative effect these plans had on patient care, practice finances, and long-term relationships. Her commitment to breaking free from insurance hassles led her to DentalHQ, a visionary company dedicated to helping practices launch and manage automated membership plans with ease.
Together, Anne and Katie unravel how membership plans aren’t just a financial lifeline for dental practices—they’re becoming a critical patient retention tool in today’s competitive landscape. Katie dives into practical tips for promoting these plans, from grassroots word-of-mouth to digital marketing strategies that attract small businesses and local organizations. You'll discover how Dental HQ’s white-label approach empowers practices to stay connected with their patients and why expanding into elective service plans can offer unbeatable value (even to those with existing insurance.) Whether you’re a practice owner, manager, or team member, this episode is packed with actionable insights for building stronger patient relationships while simplifying your workflow and elevating care.
What You'll Learn in This Episode:

The real benefits of dental membership plans for both practices and patients
How to cut down insurance headaches and streamline office operations
Tips for effectively marketing your membership plans—and who to target
Why small businesses and community groups are an untapped resource
Strategies for expanding your offering beyond preventive care to elective services
Ways to retain more patients and improve their experience

Tune in now to discover how dental membership plans can future-proof your practice and deepen patient trust!
Learn More About Katie Franklin Here!
Website: dentalhq.com
Email: [email protected]
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7th Annual DeW Life Retreat November 13-15, 2025 Charlotte, NC
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Join the DeW Life movement by becoming a member using this link.Join the Dental Entrepreneur movement by becoming a member using this link.Read the most recent edition of DeW Life Magazine here.Just DeW It Podcast is the official podcast of Dental Entrepreneur Women (DeW), founded by Anne Duffy, RDH. The mission of DeW is to inspire, highlight, empower, and connect all women in dentistry. To join the movement or to learn more, please visit dew.life. Together, we can DeW amazing things!
References:
Events:DeW Retreat 2025
People:Dr. Charles BlairDilaine GloegeDr. Brett Wells

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