The podcast episode, hosted by Brian, examines the complex journey of Kenya's transition to a universal Electronic Travel Authorization (eTA) system. The eTA system, which was initially hailed as a significant improvement in easing travel to Kenya, faced various challenges, such as technical glitches, processing delays, and controversy within the industry. A shift from a Swiss to a local platform only complicated matters, resulting in a lawsuit and operational hurdles significantly affecting tourism-related businesses. These issues have also led to a severe decline in Kenya's standing as a travel destination. Despite governmental policy changes designed to rectify the situation, more work is needed to restore Kenya’s image and ensure the eTA system's functionality. Throughout the discussion, Brian highlights the vital role of transparent communication and a reliable digital entry framework in maintaining Kenya's reputation as a top-tier destination. Tourism industry raises concerns over ETA system delays – Kenya Association of Travel AgentsHow Foreigners Will Apply For Kenya ETA Before Visiting (Visa-Free Kenya)‘Bait and switch’: Why Kenya’s no-visa policy is drawing pushback | Tourism | Al JazeeraImplementation of Electronic Travel Authorization (eTA) in Kenya | KenyaKATA Meets Tourism CS Rebecca Miano to Address Sector Challenges and Strengthen Collaboration – Kenya Association of Travel Agents

Ver todos los episodios