🎧 Pass the Grunt Test: How to Convert Visitors in 5 Seconds In this episode, we break down a simple—but often missed—truth: you have five seconds to keep a website visitor from bouncing. That’s why every page of your site needs to pass the “Grunt Test.” Coined by Donald Miller, this 3-question test ensures your messaging is so clear that even a caveman could grunt out what you do, how it helps, and what to do next. Whether you’re a physical therapy clinic owner or service-based entrepreneur, this framework will help you instantly increase conversions—without running new ads or redesigning your whole site. 🎯 Key Takeaways: Make It Obvious What You Do Most clinic websites fail to say they’re a PT clinic. Fix that. Your header should include a clear headline and image that reflect what you do and who it’s for. Example: “1-on-1 Physical Therapy for Runners in Denver.” Show How You Improve Their Life Don’t sell PT—sell the transformation. Speak to the aspirational identity your clients want: freedom from pain, confidence, performance. Use a “one-liner” format: Problem → Product → Result. Give a Clear Next Step If your call-to-action is buried or unclear, you’re losing leads. Add one clear CTA above the fold and repeat it throughout. Example: “Book Your Free 15-Minute Consult” → leads to a real calendar link, not just a form. 🚀 Bonus Tips: Use real photos—your team, your space, your clients. Stock photos kill trust. Make sure your CTA buttons pass the “Z test” on desktop—top right and bottom left. Use this framework on every single page of your site, not just the homepage. 📥 Download Your Free Website Kit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly marketing tips for clinic owners and service pros.

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