Open Enrollment Mastery: How Clinics Are Stacking $100k Months 📞 Book a Free Strategy Call Here Most clinics limp through open enrollment with a couple of emails and a half-hearted post. The smart ones? They’re locking in $100,000 months using a repeatable playbook. In this episode, we break down the SCALE Framework—the exact system Patch uses to run six-figure enrollment campaigns across cash-based clinics. 📌 Episode Topics The $100k Myth Busted: Why it’s not luck—just execution of a proven campaign. The SCALE Framework: Sequences, Calls-to-Action, Amplification, Live Reach Outs, and Evaluation. Execution Assets: Emails, landing pages, social posts, and manual follow-up done right. 🚀 Lesson 1: Run Sequences, Not Random Emails Most owners send 1–2 emails and call it a campaign. SCALE starts with 5–6 emails over 2 weeks, each with a job: Email 1: Introduce the offer (day one). Email 2–3: Solve a problem, shift a mindset. Email 4: Case study/testimonial proof. Email 5: Scarcity & final push. Tip: Set dates in advance (e.g., Oct 30–Nov 14) so you can layer in scarcity without faking it. 💻 Lesson 2: Nail the Calls-to-Action Every email, post, and conversation must drive to a dedicated landing page, not your homepage. That page should include: Clear headline: “Open Enrollment Is Live.” Scarcity (“Only 10 spots available”). Quick opt-in form above the fold. Social proof: reviews, testimonials, or before/after stories. Visuals: infographics or banners that make the offer scannable. 📣 Lesson 3: Amplify Beyond Email Smart clinics post 4–5 times in a two-week window: Intro post on day one. Mid-campaign reminder with social proof. Final-day post with scarcity (“2 packages left”). Pro move: Repurpose Canva graphics in your emails, IG stories, and even print for your clinic wall. 🤝 Lesson 4: Live Reach Outs Drive the Real Sales The difference between selling 6 packages vs. 60? Manual outreach. Use texts, calls, or in-person conversations with these groups: Active patients near end of package. Past patients without continuity. Email subscribers clicking multiple times. Warm leads on your site or landing page. Rule #1: Don’t be weird. Be relevant, conversational, and helpful. ⚡ Quick Wins You Can Use Today 📅 Block your campaign dates and email send schedule. ✉️ Write at least 5 emails with visuals and clear CTAs. 🌐 Create a landing page with scarcity + social proof. 📲 Prep 4–5 social posts and reuse them in email + stories. ☎️ Segment hot leads and plan 3 touchpoints (day 1, mid, final). 📣 Why This Matters Now Open enrollment is the single biggest sales opportunity of the year for cash-based clinics. Run SCALE and you lock in revenue through the holidays, walk into 2026 with cash flow secured, and avoid the “December dip.” 📥 Get the Framework Want the full SCALE Framework with templates, email copy, and outreach scripts? 👉 Get the SCALE Framework & Book Your Free Call 📱 Follow for More Follow @_jeremydupont for proven clinic growth strategies in 2025. Stop winging open enrollment. Run the playbook. Finish strong.

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