App Marketers Are Clueless of What Consumers Want From Apps

13/04/2017

Listen "App Marketers Are Clueless of What Consumers Want From Apps"

Episode Synopsis

While reading the “Fit for Commerce 2016” report one thing really stood out… Marketers, Product Managers, etc. have no clue of what consumers want from a shopping App. If you have read any of my previous posts then you know how strongly I feel about retailers just re-creating their desktop sites and calling them Apps.… App Marketers Are Clueless of What Consumers Want From Apps
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