ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement"
Episode Synopsis
Kim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising, 46(1), 19–39. https://doi.org/10.1080/10641734.2024.2321230
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