A conversation between Luca Cottini (PhD) and Jessica L. Harris (assistant professor of history at Saint John’s University, author, and scholar of African-American history, women’s history and modern Italy).* Italy in the aftermath of WWII. The Marshall Plan between aids and economic opportunity (1:15)* The emergence of Mrs. Consumer and the Americanization of Italy (4:10)* The American model in Italy. The case of Mondadori and La Rinascente (7:25)* The diffusion of American refrigerators and its impact on food conservation, the birth of grocery stores, and the emancipation of women (14:40)* Hygiene and cosmetics. A new model of American beauty and womanhood (22:15)* Italian women as the target of American consumerism and the terminal of Italy's culture wars (28:00)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

Ver todos los episodios