How the greatest Italian tenor and the most renowned Italian publisher of musical scores made Italian opera known throughout the world.* Did Caruso invent the record industry or the record industry invent Caruso?* Gramophones and the global spreading of Italian opera* How Giulio Ricordi, patron of Verdi and Puccini, became Italy’s leading musical publisher.* The Ricordi designers, chromolithography and the birth of Italian advertisingFor additional video contents and more information about the project, please visit the official webpage of the show at www.italianinnovators.com

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