Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engagement, and Intercom on Customer Engagement is a buzzword-free guide to creating and sending the right message, to the right people, at the right time.

Latest episodes of the podcast Intercom on Customer Engagement

• Chapter 8: How to craft your messaging schedule
• Chapter 7: The right time to send a message
• Chapter 6: The right way to send a message
• Chapter 5: What messages should you be sending?
• Chapter 4: The anatomy of a message
• Chapter 3: What makes an effective message?
• Chapter 2: How to match messages to behavior
• Chapter 1: Identifying the right people