Inspired Marketing: PTC's Dana Olivas on High-Value Lead Generation

Inspired Marketing
24/09/2018 11 min
Inspired Marketing: PTC's Dana Olivas on High-Value Lead Generation

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Episode Synopsis

After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort has yielded a 78% unique open rate, with 23% of contacts becoming new opportunities. Interested, aren't you?

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