Inspired Marketing: Cision's David Cardiel on Scaling Their Demand Generation Operations

Inspired Marketing
12/08/2019 35 min
Inspired Marketing: Cision's David Cardiel on Scaling Their Demand Generation Operations

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Episode Synopsis

David Cardiel is the Head of North American Demand Gen at Cision. On today's episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.

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