Inspired Marketing: Certiport's Brad Williams on Rapid Transformation

Inspired Marketing
20/03/2017 21 min
Inspired Marketing: Certiport's Brad Williams on Rapid Transformation

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Episode Synopsis

When Certiport needed a Marketing Automation Manager to help bridge the gap between marketing efforts and sales wins, Brad Williams was the man for the job. His efforts helped transform his team from batch and blast and manual lead entry to a seamless integration between Salesforce and Oracle Eloqua. Certiport is a fully automated lead nurturing machine, including personalized touches to each individual. It's no wonder you'll find their name on the 2017 Markie nominee list.

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