Inspired Marketing: Avaya's Mike McKinnon on Adopting a Common Language

Inspired Marketing
06/03/2017 42 min
Inspired Marketing: Avaya's Mike McKinnon on Adopting a Common Language

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Episode Synopsis

Spoiler alert for Modern Marketing Experience 2017: Director of Global Marketing Operations at Avaya, Mike McKinnon, stops by to teach a few acronyms and a lot of lead management tips. Before you hear him speak at the conference, tune in and get the details on how Avaya went from a lead management program of zero to having nurture campaigns across all product levels. Find out how Mike raised the program from zero to a 9% Inquiry to qualified lead rate, 15-20% closed/won rate, and a 60-70% SAL to SQL rate.

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